Rhinoceros Success


Rhinoceros Success

Rhinoceros Success by Scott Alexander(1) is a funny, short and easy-to-read book that will inspire any action-oriented person to get moving! Scott Alexander has a creative approach to get you ready to charge forward into action! This is perfect in the NEW YEAR when you are setting and planning for goal success! The author makes the premise that there are two kinds of people in the world, “Cows” and “Rhinos.” You get to choose which one you’d like to be.

The fact that you are reading this article suggests that you are already rhino material! Rhinos are the people who charge ahead and don’t let things get them down. They get things done and see the possibilities even in adverse circumstances. Obstacles are merely hurdles to break through, not road blocks that immobilize. Now realistically, every rhino is going to have some “cow” days; the trick is to be a cow as little as possible, because rhinos simply get more done and are more successful. Cows have a different purpose altogether and are OK with mediocre, “good enough” and settling for living in fenced-in pastures, chewing their cud. I am not going to focus on cows, because the rhino is the one who is making things happen and moving forward through the jungle of life! If you want to get things done and not let negative people, life, or other obstacles stop you – this is a must read.

Strategies for living your purpose and expanding your awareness for life, people and the opportunities of each day

Rhino Mind-set:

  • Positive Self-Talk. Scott Alexander talks about reading a focus statement daily. He suggests: “I am a rhinoceros. I have a damn-the-torpedoes spirit! I am full of energy and I can’t wait to get up in the morning to start charging!” Now, write your big picture goal and get moving!
  • Expect Torpedoes. These are the obstacles and negative things that inevitably discourage, distract or serve to get you off track. Expect them and commit to not letting them knock you over. Develop a tough, thick skin so you can keep charging. These are traits like confidence, endurance, discipline, focus, and determination.

Rhino Behavior:

  • Action is essential. Pick the most important thing you need to get done each day and do it first, before the smaller and more seductive things (e.g., checking e-mail, cleaning, personal calls, coffee breaks). Also, write the four other key things you need to get done each day, and focus on doing those. Make it your goal to accomplish these five key items every day.
  • CHARGE! Rhinos are in the business of “charging” forward. They have a target in mind (the goal) and are focused and going for it. Since you have already developed your plan, you can be confident in your charge. Go for the next step and get it done. Success happens one step at a time, whether the goal is large or small. Whatever you do, do something, stay in action and keep moving forward.

1 (Laguna Hills, CA: Rhino Press, 1980)

Christy Geiger, Executive Business Coach & Trainer, Minneapolis, MN