BRANDING MATTERS
January 25, 2021
A brand communicates a lot about you. It sends a visual and energetic message about who you are, what you do and who you serve or want to attract.
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A brand communicates a lot about you. It sends a visual and energetic message about who you are, what you do and who you serve or want to attract.
In this episode, Christy and David talk about the frenetic times that is 2021 and the changes that leaders need to make to navigate them.
What are your plans for your business in 2021? Is growth one of your goals? Some might feel apprehensive about growing a business in this unknown climate…
As we move to new year, Christy and David look at how to put together a leaders roadmap for success in 2021.
Reflect, assess, set goals & mindset
It would sure be nice to have a crystal ball and know what is coming in 2021! Today, Christy and David take a look at the possibilities that could be
Are you setting your 2021 growth goals? Trying to figure out how to upskill and advance yourself or the value you can add?
The opportunity however is to look at 2020 a little differently; the 2020 accelerator. Is it possible that it has seemed challenging because the gap between what we have known as “normal” and the changes of the next era is widening?
Building on the current era of Industry 4.0 and Web 4.0, we frequently talk about 4.0 Leaders. This is a leader who has the skills to navigate the demands of this 4.0 era. We are still evolving from many years of productivity and production where we refer to this era and time period of leadership as the 2.0 leader. The topic of leadership training and development was largely birthed during the time of the Second Industrial Revolution, which is why we say Leadership 2.0. The skills of the leaders at this time were about directing, orchestrating, and being in charge.
The events of 2020 have caused lots of uncertainty and questions as people try to discern the best course of action. As we try to figure it out and attempt to put it into the framework we are used to we feel frustrated and overwhelmed. The article below (I wrote for Forbes’s) is a way to help rise above and reduce the struggle. Find the infinite goal and play the infinite game.
It is challenging AND as leaders, we have to be aware of these dynamics going on. To ask people how they are, give them a chance to acknowledge and name it and support them to find new solutions. We have to find new solutions. When we try to keep doing things the way we always have but have new limitations, it is natural to feel discouraged. Encouragement is seeing what is possible. As leaders, we have the opportunity to help people find new possibilities personally and professionally with proactive planning. Be a light. It really matters.